A Digital Cellar Door Guide for Modern Wine Regions
Cellar Door is a regional marketing platform created to support and elevate wineries.
We connect engaged wine lovers with cellar doors, tastings and local events — helping visitors discover where to go, and helping wineries be seen.
Every winery receives a complimentary Discover listing to ensure regional representation.
For those seeking enhanced visibility, our Engage and Signature tiers offer priority placement, featured positioning and dedicated event promotion.
This is not simply a listing.
It’s a collaborative platform designed to strengthen regional awareness and drive meaningful visitation to your cellar door.
Discover provides your winery with a considered, professional listing within the Cellar Door App — ensuring visitors can easily find your location, contact details and opening hours when planning their wine experience.
Includes:
• Dedicated winery profile
• Map placement within your wine region
• Contact details
• Opening hours display
A complimentary, foundational presence within a curated regional platform.
Discover
Foundational Regional Presence
FREE
Engage is a natural next step for wineries wanting to actively promote experiences and connect with visitors planning their next wine day.
In addition to your Discover listing, Engage allows you to showcase events and highlight special offers — helping your cellar door stand out at key moments of decision.
Includes everything in Discover, plus:
• Up to 2 promoted events per month
• Up to 2 featured special offers per month
• Direct cellar door website link
• Premium image gallery
• Enhanced profile presentation
A considered option for wineries seeking ongoing promotional support within their region.
Engage
Enhanced Visibility
& Event Promotion
$49/mo
$490 per year
Signature is designed for wineries seeking a leading presence within their region.
With elevated placement and expanded promotional capability, Signature ensures your cellar door remains highly visible to visitors actively planning their next wine experience.
Includes everything in Engage, plus:
• Premium placement within regional listings
• Featured “Signature Winery” highlights
• Unlimited event promotion
• Unlimited special offer listings
• Expanded photo gallery presentation
A considered choice for wineries ready to take a leadership position within the region.
Signature
Premium Regional Positioning
$99/mo
$990 per year
Simple steps to get started
1. Complete your winery profile
Quickly build your digital presence. Upload high-quality imagery of your cellar door, list your local events, and showcase your unique tasting experiences.
2. Choose your subscription tier
Select the plan that aligns with your marketing goals. Whether launching a new vintage or promoting a seasonal fest, find the perfect level of visibility.
3. Go live in the app
Connect with wine lovers instantly. Your winery becomes discoverable to tourists and locals searching for their next winery experience.
Discover Cellar Door
Connecting visitors with exceptional wineries across the region.
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Built By Locals. Backed By Industry Experience
A Mornington Peninsula native with deep roots in regional hospitality, Chloe Glenn founded Cellar Door to solve a fundamental disconnect: the gap between world-class wineries and the modern visitor. Chloe’s mission is to empower local wine businesses with tech-enabled tools that drive real-time discovery, ensuring that premium cellar door experiences, special offers, and local events are never missed by those looking for their next discover.
Chloe Glenn
Founder and local hospitality expert
Join Early. Lead the Region
We’re currently onboarding wineries across the Mornington Peninsula ahead of launch.
If you’d like to join Cellar Door or explore which membership tier suits your winery, complete the form below and we’ll be in touch.
Early members receive:
• Founding member recognition
• Launch promotion exposure
• Introductory pricing - 50% off first 6 months