Turn Your Cellar Door Into a Destination
Cellar Door App connects active wine explorers with your winery, events and experiences — helping drive discovery and visitation to your cellar door.
A Digital Cellar Door Guide for Modern Wine Regions
Cellar Door is a regional marketing platform created to support and elevate wineries.
We connect engaged wine lovers with cellar doors, tastings and local events — helping visitors discover where to go, and helping wineries be seen.
Every winery receives a complimentary Discover listing to ensure regional representation. For wineries seeking greater visibility, our Engage and Signature tiers unlock additional promotional opportunities, events, offers and enhanced profile features.
This is not simply a listing.
It’s a collaborative platform designed to strengthen regional awareness and drive meaningful visitation to your cellar door.
How We Bring Wine Lovers to You
Cellar Door is more than a winery directory. We actively promote the app and participating wineries to locals and visitors looking for their next cellar door experience.
Targeted Digital Advertising
We run targeted digital campaigns designed to reach wine lovers, locals and visitors actively looking for wineries, events and things to do within our live regions.
Social & Regional Promotion
We promote wineries, events, special offers and regional inspiration through Cellar Door’s social channels and relevant local communities.
Tourism & Industry Connections
We work with regional wine associations, tourism organisations, visitor information networks and wineries to build awareness of Cellar Door within each region.
Visitor & Accommodation Distribution
Cellar Door flyers are already being distributed through visitor information centres, hotels and holiday accommodation properties, including Airbnb stays. This puts the app directly in front of travellers when they’re deciding which wineries to visit, where to go and what’s happening nearby.
Measured Discovery
We track winery profile views, event views, special offer views and actions such as website visits, directions and bookings, helping us understand how people are discovering and engaging with participating wineries.
Our goal is simple: bring more wine lovers into the Cellar Door ecosystem, then make it easier for them to discover, choose and visit participating wineries.
Growing Reach
Cellar Door is continuing to grow as more wine lovers use the app to discover wineries, events, offers and experiences across our live regions.
324+ App Downloads
A growing community of wine lovers using Cellar Door to decide where to visit and what to experience.
1,950+ In-App Interactions
Users are actively exploring wineries, events, special offers and taking action through the app.
891 Winery Profile Views
Putting participating cellar doors directly in front of people looking for their next winery experience.
263 Event Views
Helping wine lovers discover tastings, lunches, festivals and special events happening across our regions.
2 Wine Regions Live — and Growing
Mornington Peninsula and Yarra Valley are live now, with more Australian wine regions being added as Cellar Door expands nationally.
241 Special Offer Views
Connecting users with winery offers and experiences designed to give them another reason to visit.
And we're just getting started. As Cellar Door launches into more wine regions, we're continuing to invest in growing our audience and creating more opportunities for participating wineries to be discovered.
Figures shown are current as at 23 September 2026 and will continue to grow as Cellar Door expands.
Flexible Membership Options
From foundational regional visibility to premium positioning, each tier offers a considered level of exposure and promotional capability — allowing you to choose the presence that best aligns with your goals.
Discover provides your winery with a considered, professional listing within the Cellar Door App — ensuring visitors can easily find your location, contact details and opening hours when planning their wine experience.
Includes:
• Dedicated winery profile
• Map placement within your wine region
• Contact details
• Opening hours display
A complimentary, foundational presence within a curated regional platform.
Discover
Foundational Regional Presence
FREE
Engage is a natural next step for wineries wanting to actively promote experiences and connect with visitors planning their next wine day.
In addition to your Discover listing, Engage allows you to showcase events and highlight special offers — helping your cellar door stand out at key moments of decision.
Includes everything in Discover, plus:
• Up to 2 promoted events or special offers per month
• Direct cellar door website link
• Premium image gallery
• Enhanced profile presentation
A considered option for wineries seeking ongoing promotional support within their region.
Engage
Enhanced Visibility
& Promotion
$49/mo
$490 per year - 2 months free
Signature is designed for wineries seeking a leading presence within their region.
With elevated placement and expanded promotional capability, Signature ensures your cellar door remains highly visible to visitors actively planning their next wine experience.
Includes everything in Engage, plus:
• Premium placement within regional listings
• Featured “Signature Winery” highlights
• Unlimited event promotion
• Unlimited special offer listings
• Expanded photo gallery presentation
Ideal for wineries wanting maximum visibility, priority positioning and the freedom to promote events and offers throughout the year.
Signature
Premium Regional Positioning
$99/mo
$990 per year - 2 months free
Simple steps to get started
1. Complete your winery profile
Quickly build your digital presence. Upload high-quality imagery of your cellar door, list your local events, and showcase your unique tasting experiences.
2. Choose your subscription tier
Select the plan that aligns with your marketing goals. Whether launching a new vintage or promoting a seasonal fest, find the perfect level of visibility.
3. Go live in the app
Connect with wine lovers instantly. Your winery becomes discoverable to tourists and locals searching for their next winery experience.
Discover Cellar Door
Connecting visitors with exceptional wineries across the region.
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Built from a Love of Wine & the Cellar Door Experience
Cellar Door was created by founder Chloe, who spent 13 years working at Montalto on the Mornington Peninsula and has always loved the experience of visiting wineries, discovering new places and hearing the stories behind them.
The idea for Cellar Door came from something simple: finding wineries, events and special offers shouldn’t be hard.
There are so many incredible cellar doors across Australia, but unless you already know where to look, some of the best experiences can be easy to miss. Cellar Door brings them together in one easy-to-use app, helping wine lovers discover where to go, what’s on and what’s worth exploring.
For wineries, the goal is just as simple — to help more people find you.
By combining winery discovery with events, special offers, maps and regional inspiration, Cellar Door is designed to connect people who love wine with the cellar doors they’ll love visiting.
And as we grow into more wine regions across Australia, we want to make discovering your next favourite winery easier than ever.
Chloe Glenn
Founder and local hospitality expert
Ready to Join Cellar Door?
If you’d like to join Cellar Door or explore which membership tier suits your winery, complete the form below and we’ll be in touch.